Image sourced from; https://www.brandenwilliams.com/blog/2013/01/24/how-starbucks-is-revolutionizing-micropayments/Describe the target audience for

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Image sourced from; https://www.brandenwilliams.com/blog/2013/01/24/how-starbucks-is-revolutionizing-micropayments/

  1. Describe the target audience for this design:
    People that like coffees and other types of drinks.
  2. Name a design element that the designer has used:
    They have used different shapes and patterns.
  3. Explain how this design element relates to the target audience:
    The company that designed the logo used different types of shapes and patterns which can make them stand out.
  4. Name one design principle the designer has used:
    They have used balance.
  5. Explain how this design principle makes the design effective:
    Because on each side it is even and the picture in the middle is a split image if you put a line through it.
  6. Is the design symmetrically balanced:
    I would think yes.
  7. Explain how the design is balanced or not balanced:
    It is evenly balanced because it you put a line down the middle of it you will spilt the picture in half and both sides will be the same.
  8. Is the logo easily recognisable by the company’s target audience:
    Yes, it is well known. It is big overseas and there are a couple of them in Melbourne and when most people see this logo they know what it means.
  9. If it is a yes to Q.8, what has the designer done to achieve this:
    They might make good food and drinks and people like it so they keep coming back.
  10. If no to Q.8, what COULD the designer have done to achieve this:
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McDonald’s Logo Design

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Image sourced from; http://goodlogo.com/extended.info/mcdonalds-logo-2465

 

  1. Describe the target audience for this design:
    Some who likes Take-away food.
  2. Name a design element that the designer has used:
    Size and Colour
  3. Explain how this design element relates to the target audience:
    They used bright colours and the ‘M’ is big so it will stand out.
  4. Name one design principle the designer has used:
    They could have used contrast.
  5. Explain how this design principle makes the design effective:
    It is effective because they are two bold colours and have put them together.
  6. Is the design symmetrically balanced:
    No it is not evenly balanced.
  7. Explain how the design is balanced or not balanced:
    It is not evenly balanced because of the word in the middle of the logo is longer on one side and not the other.
  8. Is the logo easily recognisable by the company’s target audience:
    Yes it is easily recognised by the companies target audience because if you see the big ‘M’ most people will know it will be McDonald’s and they have stores all around the world.
  9. If it is a yes to Q.8, what has the designer done to achieve this:
    They have made their products for what people likes and always have different stock in.
  10. If no to Q.8, what COULD the designer have done to achieve this:
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Apple Logo Analysis

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Image sourced from; http://www.applegazette.com/ipod/apple-posts-historic-earnings-for-4q-of-2011/attachment/apple-logo-2/

  1. Describe the target audience for this design:
    Some who is interested in technology and likes their product.
  2. Name a design element that the designer has used:
    The shape of the logo is an apple.
  3. Explain how this design element relates to the target audience:
    When people think of the brand apple they also think of the apple that you can eat.
  4. Name one design principle the designer has used:
    Harmony
  5. Explain how this design principle makes the design effective:
    Balance because it is fairly even and harmony because it has a texture colour.
  6. Is the design symmetrically balanced:
    Yes it is fairly balanced.
  7. Explain how the design is balanced or not balanced:
    It is balances because it you put the leaf in the “bite” part of the apple and draw a line down the middle of the whole apple it will be even on each side.
  8. Is the logo easily recognised by the company’s target audience:
    Yes it is.
  9. If it is a yes to Q.8, what has the designer done to achieve this:
    They have lots of products that could be of good quality and most people like them.
  10. If no to Q.8, what COULD the designer have done to achieve this?             

 

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